Serious Creativity : How to Be Creative under Pressure and Turn Ideas into Action
Serious Creativity : How to Be Creative under Pressure and Turn Ideas into Action
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Author(s): Bono, Edward de
De Bono, Edward
ISBN No.: 9780091939700
Pages: 480
Year: 201503
Format: Trade Paper
Price: $ 36.93
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

1: About the Author 2: Introduction 1: THE NEED FOR CREATIVE THINKING 2: Take-away Value 15 3: The Theoretical Need for Creativity 4: The Practical Need for Creativity 5: Information and Creativity 6: Misperceptions About Creativity 7: Sources of Creativity 8: Lateral Thinking 9: Perception and Processing 10: Design and Analysis 11: The Uses of Creative Thinking 2: LATERAL THINKING TOOLS AND TECHNIQUES 12: The Six Thinking Hats 13: The Creative Pause 14: Focus 15: Challenge 16: Alternatives 17: The Concept Fan 18: Concepts 19: Provocation 20: Movement 21: Setting Up Provocations 22: The Random Input 23: Sensitizing Techniques 24: Application of the Lateral Thinking 25: Techniques 26: Harvesting 27: The Treatment of Ideas 28: Formal Output 29: Group or Individual 3: THE APPLICATION OF CREATIVE THINKING 30: Application 31: Everyday Creativity/Specific Creativity 32: The Creative Hit List 33: Introduction of Creativity 34: Responsibility 35: Structures and Programmes 36: Training 37: Formats 38: Evaluation 39: Summary 4: Appendices 1: The Lateral Thinking Techniques 2: Notes on the Use of the Lateral Thinking Techniques 3: Harvesting Checklist 4: Treatment of Ideas Checklist 40: Index.


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