I expect many readers of Ethnographic Fieldwork will wish they had a book like this one prior to their own early experiences in the field, and it will no doubt be of great value to students and others looking for guidance on how to implement ethnographic principles. Though the book doesn't bill itself as a text on linguistic anthropology or sociolinguistics, it is of particular use to those who are interested in the interface of language and culture because of the way it centers language data and linguistically-oriented analysis.The text is highly accessible and easy to read in an afternoon, but it also maintains a richness through illustrative examples drawn from Blommaert's fieldwork in Europe and Africa and Dong's in Beijing. Impressively, there is something for almost everyone in this little book.