Excerpt from Planned Industrial Publicity: A Practical Guide for the Industrial Publicist Does industrial publicity clash with advertising? Does industrial publicity "thumb a free ride"? . a ride paid for by industrial advertisers? Those who serve industry spend many, many millions of dollars annually to improve their services, their products. Their research and experimentation search constantly for new ideas, new ways of doing things, new materials, new machines. Those who operate the plants of industry are hungry for the news of such developments. To them it means an almost inexhaustible source of new production ideas. One of the major functions of industrial magazines is to bring such news to these readers. But it isn't possible, always, for editors to know of all such developments the moment they are perfected and available. It is here that the industrial publicist serves to the benefit of all industry.

Being constantly alert to such news. developing the pertinent facts, preparing such information and making it available to the industrial magazine editor. here is a service of benefit to all. It is true, of course, that the organization developing such new ideas gains through the editorial handling of the news. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work.

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