Over the past 20 years, Bill Bishop, CEO of The BIG Idea Company, has published 10 top-rated business books including How To Sell A Lobster, The Problem With Penguins, Beyond Basketballs, and The New Factory Thinker. In this anthology, Bill presents a handpicked selection of his top strategies, parables, and quirky business stories. It's the BIG Idea taster menu for the discerning consumer of business ideas and strategies.