In this comprehensive textbook, now updated for its third edition, Jonathan Bignell provides students with a framework for understanding the key concepts and main approaches to Television Studies, including audience research, television history and broadcasting policy, and the analytical study of individual programmes. Features include: a glossary of key terms key terms defined in margins suggestions for further reading activities/assignments for use in class New and updated case studies feature: 'Every Home Needs a Harvey' ad approaches to news reporting television scheduling CSI Crime Scene Investigation animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television. mp;lt;/I> animated cartoon series Individual chapters address: studying television, television histories, television cultures, television texts and narratives, television genres and formats, television production, television and quality, television realities, television you can't see, television audiences, beyond television.