1. Electronic commerce and electronic marketplaces; 1.1. Market-based coordination; 1.2. Fixed versus dynamic pricing; 1.3. Advanced auction design for electronic markets; 1.
4. The structure of this book; 2. Internet marketplaces - a technical perspective; 2.1. The role of electronic brokers; 2.2. Electronic brokerage services on the internet; 2.3.
Software architectures of electronic commerce applications; 2.4 Services of an electronic broker; 2.5. OFFER - a sample implementation; 2.6. Technical challenges and directions; 3. The difficulty of setting prices; 3.1.
Market structures; 3.2. Setting optimal prices; 3.3. Towards dynamic pricing; 4. Methods for the analysis and design of electronic markets; 4.1. Equilibrium theory; 4.
2. Game theory; 4.3. Mechanism design theory; 4.4. Experimental economics; 4.5. Computational economics and simulation; 5.
Automated negotiations - a survey of state-of-the-art practices; 5.1. A roadmap to negotiation situations in electronic commerce; 5.2. One-on-one bargaining; 5.3. Multilateral negotiations; 5.4.
A critical review of game-theoretical auction models; 5.5. Experimental analysis of standard auction mechanisms; 5.6. Towards new frontiers - multi-unit auctions; 5.7. Analysis of online auctions; 5.8.
Summary; 6. Experimental analysis of multi-attribute auctions; 6.1. Multi-attribute procurement negotiations; 6.2. Description of the analyzed mechanisms; 6.3. Research questions; 6.
4. Trading financial derivatives - a sample scenario; 6.5. Implementation of an electronic brokerage service; 6.6. Results of a laboratory experiment; 7. Economic models of multi-attribute auctions; 7.1.
Previous game-theoretical analysis; 7.2. Comparison of conventional and multi-attribute auctions; 7.3. Multi-unit extensions; 7.4. Summary; 8. Conclusions and perspectives; 8.
1. Applicability and prerequisites; 8.2. The role of decision support; Appendix: utility theory and decision analysis; Techniques; Basic ideas of utility theory; Multi-objective decision analysis; References; Index.