* Furniture Marketing: An Overview * Upholstered Furniture * Case Goods * Other Residential Furniture Products * Furniture Design * Product Development * The Furniture Manufacturing Process * Marketing Through Segmentation, Targeting and Positioning * Marketing Research and Information Systems * The Ultimate Consumer Market * Pricing Methods and Practices * Personal Furniture Selling * Advertising * Sales Promotion and Public Relations * Marketing Channels for Home Furnishings * Furniture Retailing * Furniture Wholesaling * Wholesale Furniture Markets * Physical Distribution and Inventory Management * International Furniture Marketing * Contract Furniture Marketing NEW TO THIS EDITION * Two boxed features in each chapter with readings written expressly for the text or from furniture industry trade publications such as Home Furnishings News, InFurniture, Furniture Today and Upholstery Design and Management * Chapter that describes how to market residential furniture through segmentation, targeting and positioning * Chapter that outlines the channels of distribution for home furnishings * New and updated photos and illustrations ** Instructor's Guide includes course outlines, teaching tips, discussion topics, assignments, additional sources of information, test questions and term projects.