"A timely book from one of popular music's foremost scholars, addressing the reality that popular music now has a weighty past, a heritage. Taking us through a broad range of different aspects this book is a must, not only for those interested in popular music but also tourism, place-making, urban regeneration and the creative city." (Justin O'Connor, Professor of Cultural Economy, University of South Australia, Australia) "Clear, highly insightful, informative and timely, this book traces the growth of pop and rock into becoming a consecrated and enshrined realm of modern culture. Bennett explores the incarnation of pop and rock heritage in physical locations, collectible objects, media genres, internet websites and performance formats. Essential and comprehensive, the book is bound to become indispensable for anyone interested in the tricky issue of the cultural longevity of pop and rock musicians and albums."(Motti Regev, Professor of Sociology at The Open University, Israel, and author of Pop-Rock Music: Aesthetic Cosmopolitanism in Late Modernity (2013)) "From tourism to tribute performances to the Rock and Roll Hall of Fame and Museum, Andy Bennett shows how the heritage industry successfully resurrects cultural memories and generational myths from the pop music of the not-too-distant past, while at the same time generating new meaningful experiences for millions of fans, young and old." (David Grazian, Professor of Sociology and Communication, University of Pennsylvania, USA).