Positioned between the psychedelic and counter-cultural music of the late 1960s and the punk and new wave styles of the late 1970s, early 1970s British popular music is often overlooked in pop music studies of the late 20th century. British popular music in the early 1970s was, in fact, highly diverse with many artists displaying an eclecticism and flair for musical experimentation. Such eclecticism was clearly displayed among a proliferation of bands that maintained a presence in both the AOR (Album Orientated Rock) and the singles charts of the early to mid-1970s. "Pop-rock" artists such as Mott The Hoople, Roxy Music, Badfinger, Supertramp, the early Queen, the Sensational Alex Harvey Band (SAHB), the Electric Light Orchestra, 10cc, and Steve Harley & Cockney Rebel successfully straddled the album and singles markets, producing music that often drew on a variety of different musical styles and traditions. Similarly, such artists often set new benchmarks for songwriting and production, utilizing the full potential of the studio to produce albums of highly diverse material featuring in some cases special studio-crafted effects and soundscapes that remain unique to this day. This book considers the significance of British pop-rock in the early 1970s as a period during which the boundaries between pop and rock were periodically relaxed (following the demise of the political rock of the late 1960s), providing a platform for musical creativity less confined by genre and branding.