Praise for the previous edition: 'An excellent and accessible overview, placing financial strategy within the broader context of corporate strategy. The book provides a set of practical tools and explains key concepts in a simple manner, employing well-conceived case studies. This text is particularly well-suited to students who aren't specializing in finance as well as managers looking to understand and improve their organization's strategy.' -- Jon Tucker, Director for Global Finance, University of the West of England, UK 'By far the most readable, practical and, above all, commercial book on the corporate finance. The fact that it's also so immensely wise throughout makes it ideal for the entrepreneur, the practitioner and the student alike.' -- John Gambles, Founder and Chairman, Quadrangle Group 'Ruth has an excellent style as a lecturer and trainer, communicating complex subjects clearly, concisely and accessibly. In this book she has achieved that same quality, the illustration of theory through relevant and contemporary case study brings the subject to life relating it directly to real life situations.' -- Simon Bevis, Director of Strategy and Corporate Development.

Lafarge Tarmac Ltd, UK 'For anyone either taking their first steps into, or wishing to refresh their knowledge of, Corporate Financial Strategy, this book is a must-read. Difficult concepts are made easier to understand through the clarity of presentation and use of case studies. The author's enthusiasm for her subject is clear for all to see.' -- Rob Edgerton, Group Financial Controller, Innovation Group plc, UK.