Corporate Financial Strategyprovides an excellent and accessible overview of corporate finance by placing financial strategy within the broader context of corporate strategy. The book provides a set of practical tools and explains key concepts in a simple manner, employing well-conceived case studies. This text is particularly well-suited to students who aren''t specializing in finance as well as managers looking to understand and improve their organization''s strategy. Jon Tucker, Director for Global Finance, University of the West of England, UK The last thing the world needs is yet another book on Corporate Finance. The good news is that this isn''t. Ruth Bender has written by far the most readable, practical and, above all, commercial book on the subject. The fact that it''s also so immensely wise throughout makes it ideal for the entrepreneur, the practitioner and the student alike. John Gambles, Founder and Chairman, Quadrangle Group If you want to understand what a PE ratio really means; you''re Director of a growth company with a soaring share price, but want to understand what you''ll have to deliver if your shares aren''t to crash; or you want insights into analysing company financials to decide which shares to buy, read Corporate Financial Strategy.

Chris Ansell, Chief Financial Officer, Recruitment Industry Benchmarking Ltd, UK Ruth has an excellent style as a lecturer and trainer, communicating complex subjects clearly, concisely and accessibly. In this book she has achieved that same quality, the illustration of theory through relevant and contemporary case study brings the subject to life relating it directly to real life situations. Simon Bevis, Director of Strategy and Corporate Development. Lafarge Tarmac Ltd, UK For anyone either taking their first steps into, or wishing to refresh their knowledge of, Corporate Financial Strategy, this book is a "must-read". Difficult concepts are made easier to understand through the clarity of presentation and use of case studies. The author''s enthusiasm for her subject is clear for all to see. Rob Edgerton, Group Financial Controller, Innovation Group plc, UK eur, the practitioner and the student alike. John Gambles, Founder and Chairman, Quadrangle Group If you want to understand what a PE ratio really means; you''re Director of a growth company with a soaring share price, but want to understand what you''ll have to deliver if your shares aren''t to crash; or you want insights into analysing company financials to decide which shares to buy, read Corporate Financial Strategy.

Chris Ansell, Chief Financial Officer, Recruitment Industry Benchmarking Ltd, UK Ruth has an excellent style as a lecturer and trainer, communicating complex subjects clearly, concisely and accessibly. In this book she has achieved that same quality, the illustration of theory through relevant and contemporary case study brings the subject to life relating it directly to real life situations. Simon Bevis, Director of Strategy and Corporate Development. Lafarge Tarmac Ltd, UK For anyone either taking their first steps into, or wishing to refresh their knowledge of, Corporate Financial Strategy, this book is a "must-read". Difficult concepts are made easier to understand through the clarity of presentation and use of case studies. The author''s enthusiasm for her subject is clear for all to see. Rob Edgerton, Group Financial Controller, Innovation Group plc, UK elating it directly to real life situations. Simon Bevis, Director of Strategy and Corporate Development.

Lafarge Tarmac Ltd, UK For anyone either taking their first steps into, or wishing to refresh their knowledge of, Corporate Financial Strategy, this book is a "must-read". Difficult concepts are made easier to understand through the clarity of presentation and use of case studies. The author''s enthusiasm for her subject is clear for all to see. Rob Edgerton, Group Financial Controller, Innovation Group plc, UK.