A festive illustrated story book, the perfect Christmas gift for kids aged 2, 3, 4, 5, 6 years (Fully illustrated) * Originally a book self-published in the US in 2005 by Carol Aebersold and her daughter Chanda Bell. The Elf On The Shelf has grown into a global phenomenon. * 2023 marks the 15th Anniversary since Elf On The Shelf launched in the UK * For children growing up now The Elf On The Shelf is as much part of Christmas as any other tradition. * More than 25 million Scout Elves, Elf Pets and Elf Mates adopted globally since 2005 * Over 182 million YouTube views * The Elf on the Shelf is behind only Santa and Rudolph in top-of-mind awareness of Christmas characters * The Elf on the Shelf is regularly in the Top 10 category on Netflix during the Christmas period. Competition: twas;frozen;grinch;dear father;girl who saved;boy called;diary;jim's spectacular;joy;to;world;what the ladybird heard;where's;there's an;pig. clement c;moore;matt haig;kes gray;hey duggee;axel scheffler;julia donaldson;peppa pig;paw patrol;paddington;spot;peter rabbit;tom fletcher;rowling;disney.