Publicity Campaign Fourth in FACTopia series. 60,000 sold so far of FACTopia! globally. Brilliant PR will focus on TV slots, national broadsheet media and instagram influencers. Brilliant PR will maximise publicity to parenting world with their excellent connections with Toys and Games media teams. Publisher Spotlight will be showcasing the titles at Librarian and Teachers trade shows. Send out advances to major long lead review publications. Pitch reviews and interviewsto appropriate Mommy and Daddy blogs. Submit for Publishers Weekly seasonal announcement issues.

Submit to multiple awards. Marketing Campaign Full power of Britannica brand, including: Britannica's digital marketing channels with a total 32 million page views/month. Email consumer campaign to 1 million subscribers before and after pub date Animal FACTopia! featured in website content and banner ads. Social media campaign launched 1 month before pub date to 1 million social media followers. Britannica Books website updated to feature new season's books https://books.britannica.com/ and video trailers. 8-page full-color blad will be available and also uploaded onto Issuu.

Sell in video will be available for all of this season's titles--tailor made for Ingram. Animated trailer to feature Animal Factopia! Marketing photos showing the book being read by children will be available. Downloadable Fact Frenzy quiz activity sheets, which include facts from the books, for educators, students and retailers. Regular E blasts to Independent Bookshops via Regionals. Trade ad campaign to include Shelf Awareness, Publishers Weekly and Regional Bookseller Associations. Social Media Twitter campaign involving threads of connected facts (like the book). Dedicated @BritannicaBooks channels on Twitter and Instagram.