Provides complete support for the new specification, with detailed guidance about current practices within the media industry. Save planning time: schemes of work and lesson plans help you make the most of your planning time and engage hands-on practical learners. Inspiring @t Work resources on CD: includes motivating video footage of BTEC learners and media professionals, presentations for facilitating discussions and a range of stimulus material - all help to engage learners in the sector. It’s easy to update your VLE: all schemes of work, lesson plan, activity sheets and @t Work resources are stored on a FREE VLE disk in the Teaching Resource pack, so you can transfer whatever your need in just a couple of easy steps. Author Team: Paul Baylis, Natalie Procter, Andy Freedman, Ken Hall and Philip Holmes They all are experienced BTEC tutors and media practitioners. In this student book, they bring the sector to life, with detailed information, examples and activities to support all aspects of Creative Media Production, including Television, radio, Film, Interactive Media, Games Development, Publishing, Advertising and Marketing, Photo-Imaging and Animation.