''Behind every success there is a process. In this book Paul has identified that process for success. Often, people stumble through the process. What Paul has achieved with this excellent book is to define the steps in a concise, easy-to-follow manner. When I read this book, I was delighted that someone had translated the essence of our success at Fitness First PLC, into a simple growth model for the health industry. The five-step Practice with Profit Way , based on therapists'' motivations of helping people and connecting through valuable relationships with self-funding patients, is an extremely cost-effective way to grow and scale any health business. Read this book if you want to build a motivated and high performing therapy team that achieves your health business growth targets.'' Steve Jones , entrepreneur, international speaker, author of Turning on Your P.

R.O.F.I.T.S. Tap and Mapping Motivation for Engagement , and founder of Skills for Business Training Ltd ''They say that if you get one good idea out of any book it has been worth the effort. This book is packed with sound advice and should be compulsory reading for anyone in business-to-business or consumer-to-consumer sales.

The principles outlined here apply not only to physiotherapists, but to opticians, veterinarians and cognitive behavioural therapists - indeed, to any business where there is no tangible product and staff are selling their time. Modern-day knowledge workers (including physiotherapists) want to make a difference. Their purpose is usually more important than the money (as long as the financial returns are at an acceptable level). This book will help employers recognise and tap into this rich seam of motivation and creativity. Paul, where were you fifty years ago, when I needed you most?'' Alan Glover , entrepreneur, trainer and coach, The Elenchus Approach ''Whether you''re new to private practice or have been in the game for years, this will become your go-to manual. It''s packed full of advice, education and strategies to accelerate your health business and help you build a motivated and high-performing therapy team, showing you how to put your team and patients at the centre of your growth plans and decisions. I only wish this book had been written when I opened my practice sixteen years ago. There''s no better way to learn than from someone who has experienced it first hand and overcome all the obstacles.

Paul is straight-talking and generous with his knowledge and experience. This is a book that''s jam-packed full of value, and which you''ll definitely read more than once.'' Amanda Hatt , entrepreneur, health business owner and leader, Hatt Clinic ''Before reading Paul''s book, the biggest problem I had was motivating the team to consistently achieve our growth targets. Since reading this book and implementing the Practice with Profit Way in our health business, our therapists have become increasingly motivated to meet our growth targets, through higher conversion rates, increased patient visit averages and improved patient retention within the clinic. These, combined with our work on diary management to maximise each clinician''s billing time, have boosted the revenue, profit and growth of the business. This book is the foundation of the success we''ve seen recently. The Practice with Profit Way works. It''s simple, straightforward and will help you to build an engaged, highly motivated team, aligned and working to achieve your health business goals.

'' Kim Leith , chartered physiotherapist and clinical lead ''Finally, an open, honest and realistic look at what needs to happen to run a profitable healthcare business. Paul''s insight into what goes into running a successful healthcare business from the perspective of the therapist in the consultation room is unique and refreshing. This is a great practical guide that''s both easy to read and simple to implement, helping health business owners, leaders and their therapists to maximise revenues profit and growth.'' Fiona Moir , non-clinical director ''Initially, reading this book was a bit of a shock for me - in a good way. I never knew there was so much to learn about being a successful therapist in a profitable health business. Since reading it I feel like I have a much broader understanding of how the business works and the important part I play within it. I''m now starting to think of myself as an expert, a valuable asset, someone who knows what they are talking about. I''m becoming more confident when communicating with patients, establishing goals and "selling" the treatment plan.

Following the steps outlined in this book, my patients now understand me better; they have more confidence in me, which leads to increased trust, engagement and commitment, and better outcomes. My patients are very happy with the service I provide, and they''re very vocal about it, which brings in a lot more patients to the business.'' Hugo Carvalheiro , clinical lead.