How to manage your attention in order to get stuff done, become more creative and live a meaningful life. Do you feel as though your attention has never been so overwhelmed? That you've never been so busy while accomplishing so little? Backed by the latest neuroscience, psychology and mindfulness research, Hyperfocus is the solution we've all been looking for to best manage our attention. Even more importantly, it reveals a simple, practical model we can all use to achieve greater productivity, creativity and purpose throughout the day. The trick to getting stuff done is to understand that we switch between two attentional modes: hyperfocus - when we are intensely focused on one task, and scatterfocus - when we let our mind wander. By understanding the difference,you can establish a clear physical and mental environment in which to work, thereby managing your motivation and learning when to pay attention and when to let your attention wander usefully. In each chapter you will find practical takeaways to live and work more effectively and creatively. Hyperfocus is an everyday toolkit written to help readers unlock each of the two mental modes so they can focus more deeply, think more clearly and work and live more deliberately every day. Praise for The Productivity Principle : 'Chris Bailey has tackled the daunting task of personally experimenting withany and every technique you can imagine that could positively affect your productivity.

His dedication to the project and his intelligent conclusions, combined with his candour and articulateness, make this a fun, interesting, and useful read!' David Allen, author of Getting Things Done 'Here's a book that promises, in the title, to pay for itself. And, the truthis, it will, in just a few days. And you'll even enjoy the journey.' Seth Godin, author of Linchpin.