Being Santa is much more than putting on the suit and heartily calling out, "Ho, Ho, Ho". It is a business even a calling for some. Being a Santa means something deeper - you are spreading the magic and joy of the Christmas season! Whether you want to focus on being a "hometown" Santa, or a "mall" Santa, or a "virtual visit" Santa or the Santa who works well with special needs children or senior citizens, you still need to know how to get started. This book provides answers, tips, and resources that go beyond the typical Santa schools for both novice and seasoned Santa's alike. I felt the need to provide the basics while also offering a wide range of business information while sharing the uniqueness of the Santa tradecraft. This book does that for you - this book contains the basics of a Santa school and a business manual all wrapped into one economical user-friendly book. A key component of this book is the valuable information about the Santa Community provided by Phillip Wenz, Dutch Schrap, and Thomas Sheerin; all of whom are inductees of the International Santa Claus Hall of Fame. They share both personal and professional anecdotes with advice that every Santa should know when portraying Santa.

Within this book, obtaining the look of Santa is covered in detail. In addition, Sheerin shares styling secrets learned over his 40 years teaching, designing and styling theatrical beards. His contributions provide valuable insight on the purchasing, fitting, maintenance, and care of designer beards. This book will equip and empower you to become a better "Santa.".