The ultimate skincare guide for women of colour For decades, the skincare needs of Black women have been ignored. Until now. Dija Ayodele is an expert in Black skin. A pioneer in the beauty industry and one of the UK's most-respected aestheticians, she places Black women front and centre of her practice. In this ground-breaking book, Dija takes you through the lifetime of your skin, sharing transformative essentials from how to work out your skin type to the dos and don'ts for your everyday routine. She explains the best ingredients for your skin and your budget, to the common concerns that Black women experience from hyperpigmentation and skin discolouration to dry skin conditions and keloids. She debunks common myths and misconceptions such as do darker skin tones need sunscreen? And is there any truth to the saying 'Black don't crack?' Intelligent, informed and indispensable, Black Skin also casts a look at concept of Blackness and identity in the beauty industry and is the definitive guide that every Black woman needs to truly understand and successfully care for her skin. Gold title · Brilliantly connected aesthetician with over ten years beauty and aesthetic industry experience.
· Close friend of, and often promoted by, Caroline Hirons (300k followers). · Owner & Skin Health Manager at West Room Aesthetics - skincare salon for women of colour. · Founder of the award winning Black Skin Directory - connecting people of colour to expert skincare brands and professionals. · Co-Founder of the British Aesthetics Advisory Board - providing guidance to brands and professionals to inform training and access for the BME population. · Professional Beauty Top 100 Industry Influencer. * Holding several positions as Aesthetic Consultant & Key Opinion Leader, British Association of Beauty Therapy and Cosmetology Expert Advisor, British Beauty Council Advisory Board Member and Aesthetic Medicine Journal Editorial Board Member. · Public Speaker & Educator - who has spoken at Parliament, Stylist Live, ACE, Olympia Beauty and AM: Live. · Has written content for Refinery29, Women's Health, Glamour.
Competition: The Skincare Bible; Skincare; The Korean Skincare Bible; The Little Book of Skin Care; The Beaury Geek's Guide to Skin Care;Beauty Hacks. by; Dr Anjali Mahto; Caroline Hirons; Lilin Yang; Charlotte Cho; Deborah Burnes; Aggie Robertson.