The twin epidemics of obesity and diabetes are a 21st-century time bomb. The Atkins organisation is renowned for their work on diabetes and this book sets out a controlled carb diet and nutrition regime to help people lose weight and prevent, treat and even reverse diabetes. The conventional 'healthy' Western diet, based upon large amounts of carbohydrates and a small amount of protein and fat, results for many people in a state of hyperinsulinism, a key factor in developing diabetes. Insulin is a hormone that helps to regulate blood sugar levels in the body. The Atkins nutritional plan, based on eating the foods that balance your hormones to regulate blood sugar levels, controls the production of insulin and is therefore a great tool in treating and preventing diabetes. The Atkins plan also promotes healthy weight loss and freedom from other conditions, such as high blood pressure and heart disease. The book contains all the nutritional information diabetes sufferers need to plan their new, healthy diet, as well as recipes so the plan can be put into practice. * Atkins Made Easy, no.

3 non-fiction bestseller, has sold over 140,000 copies * Dr. Atkins' books have sold over 16 million copies in total worldwide. Dr. Atkins' New Diet Revolution is consistently topping the bestseller charts in the UK and has sold 10 million copies overall. * This is the only diet and lifestyle plan especially designed diabetes sufferers available in a widely accessible package. * Public debate around the Atkins diet has sent sales soaring. In the week that the BBC2 Horizon programme screened, Atkins Made Easy sold over 10,000 copies. * To be supported by features on the Thorsons website and promotional activity with key diabetes organisations.

This will be completmented by activity and promotions instore. * There are 1.4 million diabetes sufferers in the UK, and this number is set to double in the next 10 years. Experts report that by 2010 1/5 of all public health service spending will go towards treating diabetes sufferers. * High-profile sufferers of disease include: Halle Berry, B.B. King, Luther Vandross, Elizabeth Taylor, Tommy Lee and Johnny Cash. Competition: Diabetes for Dummies by Sarah Javis & Alan RubinThe Glucose Revolution by Kaye Foster PowellHealthy Eating for Diabetes by Antony Worrall Thompson & Azmina GovindjiDr Bernstein's Diabetes Solution by Richard Bernstein.