Go behind the scenes of the making of Mean Girls and inside the Millennial generation's obsession with the hit comedy film 20 col plates (8pp) 1. The first book on Mean Girls, released in time for the film's 20th anniversary in April 2024 2. Mean Girls has found a whole new generation online. TikTok: 10.5 billion views on #meangirls and a consistent level of trending. Instagram: 210k followers ('Excellent' engagement) and 3 million posts. Facebook: 4.1 million likes.
3. All-year-round marketing opportunities with memes tied to Mother's Day, Halloween, Christmas, official Mean Girls Days (October 3rd) and Wednesdays 4. Publishing at same time as MEAN GIRLS: THE MUSICAL the movie released 5. Contains unseen photographs from behind the scenes of the film Competition: Bossypants;Yes Please;Best Wishes, Warmest Regards;I'll Be There For You;Office BFFs;Welcome to Pawnee;Woman in Me;I'm Glad my Mom Died;Friends Lovers Big Terrible Thing. Tina Fey;Amy Poehler;Dan Levy;Kelsey Miller;Jenna Fischer;Jim O'Heir;Britney Spears;Jennette McCurdy;Matthew Perry;Hannah Spearritt.