Foreword by Steven Heller Introduction Where do we go from here Chapter 1: Allowing Creative Thinking The creative environment Wanderings, mistakes & being curious The creative mind Why do we stop thinking? Learning to look Unconscious mind Chapter 2: The Business of Creativity The business of creativity Ds, Ws & KISS of design Simple, simplicity, complex and complicated The role of design in building brands The problem with hierarchy The problem with research & focus groups Tight briefs boost creative thinking Chapter 3: Thinking in Images Recording Reportage Sketchbooks The power of the image The ordinary Low & high culture Documenting & collecting Vernacular & amateurism Cognitive processes Chapter 4: Words and Narrative Where words come from .& where they are going The power of words Linguistic tricks Letterforms Telling stories Tone of voice Narrative Chapter 5: Form and shape Craft The craft of typography Shapes in nature Invention & reinvention Chapter 6: Current Themes Reality vs hyperreality Materiality The experiential Sustainability Ephemera & permanence Politics & design Guerrilla etiquette Style, taste & beauty The cult of the ugly Location & globalization Data & statistics Lifeloggers Mapping Chapter 7: Technology Technology The future? Culture of availability The politics of technology & how it can be used for social good Digital globalization Shifts in reality Postscript by Sean Brennan Index Credits & acknowledgements.