Basics Design 07: Grids
Basics Design 07: Grids
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Author(s): Ambrose, Gavin
ISBN No.: 9782940411924
Edition: Revised
Pages: 208
Year: 201210
Format: Trade Paper
Price: $ 45.47
Status: Out Of Print

Introduction. Chapter 1 The need for grids: Organizing information How we read a page How we view a screen Form and function Industry view - Lavernia and Cienfuegos Diseno Design activity - The grid and identity Chapter 2 Grid basics: Anatomy of a page Measurements; Shapes on a page Proportion Hierarchy Drawing a grid The rule of thirds The rule of odds Industry view - Z3/Studio Design activity - Looking at space Chapter 3 Grid types: Symmetrical Asymmetrical Modules Combinations The horizontal The vertical Broadside Diagonal and angular grids Industry view - Gabor Palotai Design Design activity - Listen to the pigeons Chapter 4 Grid elements: Type The baseline Images Horizontal and vertical alignment Columns Type and column widths Folios Industry view - Grade Design Design activity - Typographic style Chapter 5 Grid usage: Visible grids Scale The perimeter Axis Juxtaposition White space Environmental grids Caption-oriented grids Quantitative information grids The grid as expression The grid as identity Industry view - Bedow Design activity - Looking a grids Chapter 6 Online grids: The online grid Formality versus informality Web basics - fixed or flexible Translating the grid to the screen Orientation Industry view - Morse Studio Design activity - Translation on to the screen.


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