Author credibility: Jeff Alworth is an award-winning and renowned author of four books about beer culture and dozens of articles for national beer magazines. He also runs a popular blog and cohosts Beervana, a podcast covering every aspect of beer. In researching this book, he conducted extensive interviews with the brothers, their family and friends, and leaders in the industry. Credibility of the content: The Craft Brew Alliance personally approached Jeff Alworth to write a book documenting the Widmer Brothers story and the growth of their brewery. Cultural context: Portlanders and Oregonians take pride in local identity, and this book explores how the craft beer facet of that identity came to be--largely thanks to the brothers' pioneering efforts. Content appeal to audience: Widmer Brothers Brewing and the Craft Brew Alliance have deep ties to Portland and endeavor to build up and include the community as they grow their business. A family story: This story is about a family, not just a business, and includes details about the brothers and their brewery that cannot be found elsewhere. How content reaches regional audience: Appealing to Oregonians interested in recent history of their state and a well-known brand, as well as partnerships with well-loved local institutions such as the Trailblazers and Timbers.

How content reaches national audience: Homebrewers and those interested in the local brewing scenes of other up-and-coming craft brew cities such as Austin, Lexington, and Asheville can engage with this content.