Public relations uses a variety of techniques to influence people's thinking. This almost invisible force is working 24 hours every day to influence the way we think about everything, from charities to giant corporations. In this book you will see the ways PR practitioners work to gain your trust, change your thinking, and win your support. What's inside? Eye-catching photographs and examples of public relations successes and failures, All about people who work in PR and the techniques they use, Practical advice on detecting and understanding the impact of public relations in the information we receive from the media. Book jacket.