This book is for anyone who has to sell, whether self-employed or working for a small business, including those completely new to sales, those who've tried before and failed, and those who'd like to brush up their skills and learn a few new tricks. Sales and Selling: The Essential Guide reveals the secrets of successful salespeople, gives an insight into the psychology of buying and selling, and provides tips on how to write powerful sales materials. Work out your own unique sales persona and find a way to make confident sales pitches using your own individual style. There's advice on establishing a good rapport with prospective customers and top tips on how to deal with objections. Action points at the end of each chapter help you improve your sales skills as you progress through the book. Packed with practical tips, checklists and insider advice, this book will guide you effortlessly through the sales process, leaving you skilled, confident and raring to go Author: Moi Ali.