Influence and Persuasion
Influence and Persuasion
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Author(s): Adams, Simon
Ali, Moi
Gifford, Clive
ISBN No.: 9780431098579
Year: 200607
Format: Trade Paper
Price: $ 75.03
Status: Out Of Print

Examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Helps students tell fact from opinion. Explains the methods that politicians and the media use.


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