Part I: Theoreticial Framework* Analyzing American Firms' Market and Nonmarket Strategies in Asia--Vinod K. Aggarwal * U.S. Foreign Direct Investment in Asia--Shujiro Urata *Part II: Case Studies* American Presence in Accountancy Services in Japan--Fukunari Kimura * Finding the Right Chemistry: The U.S. Chemical Industry in Asia--Kun-Chin Lin * The American Automobile Industry in Asia--Beverly Crawford & Nick Biziouras * American Telecommunications in Japan--Takahiro Yamada * American Software in Asia: Enterprise Software in Japan and Beyond--Trevor Nakagawa * Market and Nonmarket Strategies of the U.S. Electronics Industry--John Ravenhill *Part III: Conclusion* Lessons from American Firm's Strategies in Asia Part I: Theoreticial Framework* Analyzing American Firms' Market and Nonmarket Strategies in Asia--Vinod K.

Aggarwal * U.S. Foreign Direct Investment in Asia--Shujiro Urata *Part II: Case Studies* American Presence in Accountancy Services in Japan--Fukunari Kimura * Finding the Right Chemistry: The U.S. Chemical Industry in Asia--Kun-Chin Lin * The American Automobile Industry in Asia--Beverly Crawford & Nick Biziouras * American Telecommunications in Japan--Takahiro Yamada * American Software in Asia: Enterprise Software in Japan and Beyond--Trevor Nakagawa * Market and Nonmarket Strategies of the U.S. Electronics Industry--John Ravenhill *Part III: Conclusion* Lessons from American Firm's Strategies in Asia.