The Stuff You Can't Bottle : Advertising for the Global Youth Market
The Stuff You Can't Bottle : Advertising for the Global Youth Market
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Author(s): Adz, King
ISBN No.: 9781431407415
Pages: 356
Year: 201312
Format: Trade Paper
Price: $ 31.54
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

One of the most profound e'ects of the digital revolution is the radical change it has had on the delivery of advertising, propelling it from traditional TV and print into a multifaceted, multimedia, multisensory experience.


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