"This book offers a fresh perspective on the use of university exchanges to broaden global understanding of and appreciation for a country's culture, values, and foreign policy objectives. Adroitly integrating an analysis of South Korean and Moroccan instrumentalization of higher education initiatives, this book illustrates how university exchanges can develop a more skillful and globally literate workforce, at home and abroad." -- Vivian Walker , Professor, Georgetown University, USA, and Executive Director of the United States Advisory Commission on Public Diplomacy at the Department of State "This volume offers the reader both a broad perspective on a range of relevant theory in international education and relations that would be of interest to both newcomers and specialists alike. Most importantly, however, the volume is rooted in the specific examples of two nations--South Korea and Morocco--that offer useful comparison and contrasts in their approaches and their relative merits and lessons for the national and global contexts." -- Brian Seilstad , Director for Internationalization and Partnerships at Al Akhawayn University in Ifrane, Morocco This book offers a comprehensive analysis of international higher education and soft power as cultural diplomacy, through a study of Morocco and South Korea. It draws on extensive original research to explore the social, political, and economic factors that have shaped the international standing of both countries in terms of higher education. The research reveals the importance of higher education in promoting soft power and the role of international universities in enhancing the international reputation of a country. The book's key findings demonstrate the impact of soft power diplomacy on international relations and the contribution it makes to research in the field of international higher education.

Aicha Adoui is a researcher in the field of international education, with a focus on the intersection of soft power as cultural diplomacy and higher education. Her research interests include internationalization, education, technology and intelligent systems, intercultural communication, and international relations.