Marketing : Principles and Practices with Pin Card
Marketing : Principles and Practices with Pin Card
Click to enlarge
Author(s): Adcock, Dennis
ISBN No.: 9780273676829
Pages: 552
Year: 200207
Format: Trade Paper
Price: $ 64.38
Status: Out Of Print

Building on the enormous success of previous editions, this best-selling text has been updated and revised, and continues to provide an up-to-date and student-friendly introduction to marketing. Marketing principles are explained in the context of organisations, business management practice and the changing business environment. This Value Pack includes student access to a dynamic Online Course, specially created to facilitate active learning. Perfect for instructors wanting to deliver more of their course content via the Web, enrich their students' learning experiences using cutting-edge technology, and/or reach more students via distance learning. This ready to use material is available specially referenced to your textbook.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...