Chapter 1 Strategic Market Management: An Introduction and Overview Foundations of Marketing Strategy Selecting a Marketing Strategy Strategic Market Management The Strategic Planning Cycle Marketing and its Role in Strategy PART ONE STRATEGIC MARKET ANALYSIS Chapter 2 Environmental Analysis Environmental Trends Customer Trends Sustainability Trends Technology and Digital Trends Government/Policy Trends Economic Trends Managing Environmental Analysis Chapter 3 Customer Analysis The Scope of Customer Analysis Unmet Needs Customer Motivations Segmentation Chapter 4 Competitor Analysis Identifying Competitors Potential Market Entrants Assessing Competitor Strengths and Weaknesses Predicting Competitor Actions Obtaining Competitive Intelligence Chapter 5 From Strategic Market Analysis to Marketing Strategy Analyzing Strategic Uncertainty Identifying and Evaluating Marketing Strategy Alternatives From Strategic Analysis to Marketing Strategy Decisions PART TWO CREATING MARKETING STRATEGY Chapter 6 Creating Advantage: Customer Value Leadership Alternative Value Propositions Customer Value Leadership Managing for Customer Value Leadership Chapter 7 Building and Managing Customer Relationships The Customer Decision Journey Managing Customer Experience Toward Long-Term Customer Relationships Chapter 8 Creating Valuable Customers The Purchase Funnel Customer Lifetime Models and Strategy Effectiveness Customers as Valuable Assets Chapter 9 Creating Strong Brands Develop a Brand Vision Locate a Strong Brand Position Establish Must-Haves Link Powerful Associations Create Brand Visibility Breakthrough with Digital Ensure Brand Consistency Optimize Brand Touchpoints Lock in Brand Loyalty Build Brand Community Energize the Brand Maintain Brand Relevance Leverage the Brand Internally Chapter 10 Strategic Brand Management Managing Brands in a Hyperconnected World Design Brand Architecture Extend the Brand Manage Cobranding Partners Purpose-Driven Branding Brands and Political Activism Protect the Brand Measure Brand Health PART THREE MANAGING MARKETING STRATEGY FOR GROWTH Chapter 11 The Growth Imperative What is Innovation? Why Innovation is Key to Company Growth Why Innovation is Resisted The Growth Mindset Organizing for Innovation Chapter 12 Full-Spectrum Innovation Market Penetration Market Expansion Offering Expansion Narrow Offerings and/or Markets Adjacent Offerings for Adjacent Customers Innovate Through Branding and Engagement Strategies Innovate Using the Business Model Build Innovation Capabilities Chapter 13 Evaluating Growth Options Question 1: Is the Offering Differentiated? Question 2: Is the Offering Attractive? Question 3: Is the Offering Feasible? Question 4: Is the Core Business Successful and What are the KSFs? Question 5: What Assets and Capabilities Should be Leveraged? Question 6: Can the Core Business be Transferred to the New Market? Question 7: Are There Synergies Between the New and Existing Business? Question 8: Will the New Business be Successful? Become a Market Leader? Question 9: Can the Market be Defended? Question 10: Is the Growth Strategy Scalable? Question 11: Can Growth Strategy Risk be Minimized? Growth Metrics Chapter 14 Managing Global Strategies Global Strategy Objectives Standardization vs. Customization Expanding the Global Footprint Strategic Alliances Global Marketing Management Chapter 15 Managing the Business and Brand Portfolio The Business Portfolio Divestment or Liquidation The Milk Strategy Prioritizing and Trimming the Brand Portfolio PART FOUR IMPLEMENTING MARKETING STRATEGY Chapter 16 Harnessing the Organization Customer-Centric Organizational Cultures Customer-Centric Capabilities Customer-Centric Organizational Structure Metrics and Incentives for Customer Centricity Leading for Customer Centricity Customer-Centric Talent Chapter 17 How Marketing Activities Create Value for Companies The Impact of Customer and Brand Equity on Firm Revenues The Effect of Marketing Assets on Firm Value How Markets Value Marketing Assets Managing Marketing to Contribute to Firm Value Case Studies The Energy Bar Industry Competing Against the Industry Giant Leveraging a Brand Asset The Rise of Retail Healthcare Using Automated Text Analysis for Marketing Insights Appendix: Internal Analysis Notes Index.