The Marketing Research Video Series features innovative companies, dynamic thought leaders, and cutting-edge practices. Available in high-definition, these videos help students see how the concepts they learn in class are executed in real-world situations. Egg Strategy helps clients truly understand what makes their consumers tick by tapping into their aspirations, ideals, and what matters most to them. Spark uses strategic intelligence and qualitative consumer research to learn about the values of target customers in order to develop product lines and effective communications. Survey Sampling International is the world's leading provider of sampling, data collection, and data analytical services for companies conducting market research. Book jacket.