Foreword by Brad Sugars xi Acknowledgements xv Introduction xvii The Importance of Clarity with Jamie Smart 1 Chapter One: Automate Authenticity with Chris Larsen 5 Chapter Two: Consumer Trials with Melissa Snover 11 Chapter Three: Fractional Sales with Ray Zamora 17 Chapter Four: A Shared Mission with Surendra Singh 23 Chapter Five: Engaging Stakeholders with Timber Barker 29 Chapter Six: Profitable Relationships with Abhishek Kaushik 35 Chapter Seven: Partnership Success with Denis O'Shea 41 Chapter Eight: Launching a TV Show with Heidi Dugan 47 Chapter Nine: All About People with Tim Ringel 53 Chapter Ten: Community Sales with Yong-Soo Chung 59 Chapter Eleven: Being Yourself with Mark Asquith 65 Chapter Twelve: Razors and Blades with Drew Vernon 71 Chapter Thirteen: Digital Partnerships with Ross Veitch 77 Chapter Fourteen: Customer Experience with Chris Schutrups 83 Chapter Fifteen: The Branded CEO with Prateek Joshi 89 Chapter Sixteen: Video Engagement with Darin Dawson 95 Chapter Seventeen: NFT Rewards with Ed Vincent 101 Chapter Eighteen: Consistency Wins with Eric L. Schmidt 107 Chapter Nineteen: Lumpy Marketing with Brad Sugars 113 Chapter Twenty: Need for Speed with Jonathan Rosenfeld 119 Chapter Twenty-One: Amplifier Effect with Mona Akmal 125 Chapter Twenty-Two: Customer Stories with Aron Clymer 131 Chapter Twenty-Three: Advance Marketing with Emeric Ernoult 137 Chapter Twenty-Four: Persistence and Perfection with Gail Kasper 143 Chapter Twenty-Five: Contra Favours with DC Palter 149 Chapter Twenty-Six: Gamify Utility with Karen Frame 155 Chapter Twenty-Seven: Blue Ocean with Christian Espinosa 161 Chapter Twenty-Eight: Being Found with Bart-Jan Leyts 167 Chapter Twenty-Nine: Strategic Commenting with Jason Tan 173 Chapter Thirty: Competitor Collaboration with Mark Myers 179 Chapter Thirty-One: Crowdfunded Community with Karen Tan 185 Chapter Thirty-Two: Loyal Not Happy with Charles Read 191 Chapter Thirty-Three: Breathing Success with Peter Mann 197 Chapter Thirty-Four: Sustainability Stories with Mathias Boissonot 203 Chapter Thirty-Five: Regulated Opportunities with Jamie Marshall 209 Chapter Thirty-Six: Packaging Counts with Jade Gray 215 Chapter Thirty-Seven: Main Street Marketing with Terresa Zimmerman 221 Chapter Thirty-Eight: Ethical Business with Jill Poet 227 Chapter Thirty-Nine: Speedy Delivery with Izzy Rosenzweig 233 Chapter Forty: Discrete Networking with Mathieu Johnsson 239 Chapter Forty-One: Game Mindset with Dre Baldwin 245 Chapter Forty-Two: Vegan Mission with Vikas Garg 251 Chapter Forty-Three: Trial and Learn with Allison "Ali" M. Wing 257 Chapter Forty-Four: Beer Time with Mark Wong 263 Chapter Forty-Five: AI Nuptials with Chris Troka 269 Chapter Forty-Six: Art Consumption with Hussein Hallak 275 Chapter Forty-Seven: Niche Runway with Roberto Capodieci 281 Chapter Forty-Eight: Franchise Development with John Prothro 285 Chapter Forty-Nine: Entrepreneur Mindset with Annie Margarita Yang 291 Chapter Fifty: Revitalising a Legacy Brand with Joe Hart 297 Contributors (in order of appearance) 303 Resources 309 Ten Take Aways 325 About the Author 329 Index 331.