* Section - ONE: Video Marketing Strategy: An Introduction; ** Chapter - 01: What Is Video Marketing?; ** Chapter - 02: The Growth of Video Marketing; ** Chapter - 03: Why Video Marketing Works; ** Chapter - 04: Video Types and Approaches; ** Chapter - 05: Which Online Video Platforms (OVP) Should Brands Use?; ** Chapter - 06: Conclusion to Section 1; * Section - TWO: Creating Great Videos; ** Chapter - 07: Creating Great Videos: An Introduction; ** Chapter - 08: The Basics of Video Marketing; ** Chapter - 09: The Magic Formula for Great Video: An Introduction; ** Chapter - 10: The Magic Formula: Planning Effective Video Campaigns; ** Chapter - 11: The Magic Formula: Storytelling and Creative That Changes Behaviour; ** Chapter - 12: The Magic Formula: Activation, Measurement and Testing; ** Chapter - 13: The Dark Underbelly of Video Advertising: How To Avoid Losing Money; * Section - THREE: DIY Video Projects; ** Chapter - 14: DIY Video: An Introduction; ** Chapter - 15: DIY Video: Filming On A Smartphone; ** Chapter - 16: DIY Video: Filming On DSLRs; ** Chapter - 17: DIY Video: Advanced Filming Tips; ** Chapter - 18: DIY Video: Editing; * Section - FOUR: Creating Effective Video Campaigns; ** Chapter - 19: Multi-Video Campaigns: An Introduction; ** Chapter - 20: Steps 1 and 2: Where Your Brand Content Is Now and Setting Goals; ** Chapter - 21: Step 3: Content Planning and Programming Strategy; ** Chapter - 22: Step 4: Building the Perfect Content Hub; ** Chapter - 23: Step 5: Creating High-Volume Video Content - and Making It Easy; ** Chapter - 24: Step 6: Multi-Video Campaign Activation and Testing (How To Grow ROI); ** Chapter - 25: Adding Live Video To Your Campaign; ** Chapter - 26: Multi-Video Campaigns: A Summary;.