CHAPTER 1: What Is Digital and Marketing Asset Management Technology? The Blurring of Enterprise Lines The Challenges of Rich Media What Is an Asset? Metadata Digital and Marketing Asset Management Defined DAM Technology Services Ten Core Characteristics of a DAM System The Rise of Lightweight DAM Offerings CHAPTER 2: The Business Case for Digital and Marketing Asset Management Exploiting the Who, What, When, and Where of Digital and Marketing Assets Supporting Strategic Organizational Initiatives Improving Collaboration and Streamlined Creative Workflow Developing Better Brand Management Enabling Marketing Agility and Operational Excellence Examining DAM Costs A Final Note on Metadata CHAPTER 3: The DAM Maturity Model People Information Systems Processes CHAPTER 4: DAM Technology Services: Asset Creation and Management Ingestion Asset Lifecycle Services Media Processing Taxonomy Management CHAPTER 5: DAM Technology Services: Search, Retrieval, and Navigation Structured Metadata Search Simple and Advanced Search Surfacing of Search Features CHAPTER 6: DAM Technology Services: Asset Assembly and Delivery Asset Assembly and Delivery Collaboration and Storyboarding Workflow Localization and Internationalization Transformation and Transcoding Multichannel Delivery Personalization CHAPTER 7: DAM Technology Services: Architecture and Administration Application Development and System Administration System Security Reporting and Analytics Distribution Configuration Customization, Integration, and Extensibility Scalability and Performance DAM Administration A Special Note About Standards CHAPTER 8: Cloud, On-Premise, or Hybrid? DAM Delivery Models Option 1: On-Premise Option 2: Private Cloud Option 3: Public Cloud Option 4: Software as a Service Option 5: Hybrid Storage and Archiving CHAPTER 9: You're Not Just Buying a Tool: Strategic Considerations Vendor Professional Services Integration and Partnerships Channel Professional Services: Support and Community CHAPTER 10: Universal Scenarios: The Key to Comparing Technologies Image and Brand Management Publishing Corporate Time-Based Media Management Broadcast Media Management Peripheral/Other Media Asset Management Use Case Scenarios CHAPTER 11: Mixology: DAM in the Digital Marketing Cocktail DAM in the Digital Marketing Cocktail DAM in a Digital Marketing Framework Why These Models Are Important.