Introduction 1 Book 1: Entering The Blogosphere 7 Chapter 1: Joining the Blogosphere 9 Chapter 2: Preparing to Start and Write a Blog 27 Chapter 3: Blogging Basics 43 Chapter 4: Blogging Best Practices 67 Book 2: Niche Blogging 81 Chapter 1: Understanding Niche Blogging 83 Chapter 2: Benefiting from a Niche Blog Approach 99 Chapter 3: Choosing Your Niche 111 Chapter 4: Writing for Your Niche 127 Book 3: Corporate and Non-Profit Blogging 149 Chapter 1: Starting a Business Blog 151 Chapter 2: Developing a Blog Plan 177 Chapter 3: Choosing Bloggers 199 Chapter 4: Writing an Organization's Blog 215 Chapter 5: Keeping Yourself and Your Organization Out of Trouble 227 Book 4: Figuring Out Blogging Platforms 241 Chapter 1: Choosing a Blogging Platform 243 Chapter 2: Finding the Right Blogging Platform 253 Chapter 3: Taking a Look at WordPress 269 Chapter 4: Using Google Blogger 301 Chapter 5: Understanding Medium 331 Chapter 6: Blogging with Wix 365 Book 5: Blogging Tools 401 Chapter 1: Optimizing for Search Engines 403 Chapter 2: Measuring Blog Performance 419 Chapter 3: Enhancing Content 435 Chapter 4: Staying Organized 455 Book 6: Promoting and Growing Your Blog 479 Chapter 1: Secrets to Blogging Success 481 Chapter 2: Building Community 491 Chapter 3: Social Networking 499 Chapter 4: Distributing Content 515 Chapter 5: Inviting or Being a Guest Blogger 529 Book 7: Making Money From Your Blog 539 Chapter 1: Blog Advertising 101 541 Chapter 2: Publishing Advertising 549 Chapter 3: Making Money with Affiliate Marketing 575 Chapter 4: Publishing Sponsored Posts 589 Chapter 5: Monetizing with Social Commerce 603 Chapter 6: Selling Ad Space Directly 623 Chapter 7: Benefiting from Indirect Monetization Opportunities 633 Book 8: Moving Beyond Writing Blog Posts 641 Chapter 1: Painting a Picture with Visual Content 643 Chapter 2: Reaching Your Audience with Video Content 665 Chapter 3: Getting Social with Social Media 683 Chapter 4: Creating a Podcast 711 Index 727.