"Monetising the Dividual Self offers a rich conceptual and methodological lens through which to view blogs in their cultural, social, and technological significances. The use of Deleuze and Guattari's assemblage to link ANT with an analysis of affordances permitted Hopkins to move beyond previous literature that was limited to positing the blog as an aesthetic assemblage and expand this notion to include the larger network of people and machines within specific historical, cultural, and geographic contexts.an insightful book that will be of interest to those across the disciplines, from media studies and communication, to philosophy, anthropology, sociology and science and technology studies." * International Journal of Communication "A valuable contribution to the field of New Media Studies. It provides rich and first-hand ethnographic insights into a transitory phase of the blog genre - from a point in time where we can see how other social media platforms and genres (e.g. Facebook, YouTube, Instagram) have built upon and further transformed practices of lifestyle blogging." * Jan-Hinrik Schmidt, Hans-Bredow-Institute for Media Research, Hamburg.