In the rapidly evolving world of immersive technologies, augmented reality (AR) has emerged as a pivotal force, transforming industries from education and healthcare to manufacturing and entertainment. This book provides a comprehensive guide forenthusiasts and professionals looking to explore AR development and applications. Key topics include AR fundamentals and applications, 3D visualization, mathematics, placement of virtual objects in physical spaces, using Unity 3D and Vuforia, creating marker-based and marker-less AR apps, industry standard SDKs and more. Companion files with code samples and color figures are available for downloading. FEATURES: Includes step-by-step tutorials with detailed instructions for developing AR applications, from basic concepts to advanced implementations Features practical examples and real-world projects, using cases to illustrate the application of AR technology Explores best practices for AR design and performance optimization to ensure smooth and immersive user experiences Download companion files with code samples and color figures.