Showcasing impactful and effective poster designs from Japan, POSuTA POSTER shines a spotlight on the new generation of graphic design work inspired by unique Japanese culture, elements, and aesthetics. From the iconic 1964 Olympics poster by Yusaku Kamekura to the psychedelic posters of Tadanori Yokoo, Japan has made its way to the forefront of impactful and effective graphic and poster design since its post-war days. Fastforwarding to the Reiwa era, Japan's graphic design scene has continued to evolve in terms of design values and aesthetics. Known for their dedication to craft and ingenuity, Japanese design aesthetics are not only timeless, but also incorporates unique elements found only in their culture. POSuTA POSTER serves to showcase poster designs from Japan's new generation of talent, spanning categories from political / social, advertising, experimental and more.