Introduction People And Publishing: Who Does What In Book Publishing? Chapter-By-Chapter 1. Fundamentals of Publishing A Very Short Of History of Publishing Why Finance Matters The Relationship between Different Parts of Industry The Global and Local Fundamentals Ethical Issues in Publishing Interview: Namrata Tripathi, Founder and Publisher of Kokila Preparing For a Future in Publishing Interview: Anne Meadows, Commissioning Editor at Granta and Portobello Books Case Study: Bertelsmann and Random House Summary 2. The Publishing Ecosystem Varieties of Publication- Markets and Audiences International Publishing - The Global Market Print and Ebooks Audiobooks Interview: Alba Proko, Audio Manager, Bookouture "Diversity" In Children's Books Journals, Magazines and Newspapers Who Adds Value to the Publishing Process? Case Study: Amazon and EBSCO Interview: Zaahida Nabagereka, Head of Social Impact at Penguin Books UK Summary 3. Writers, Readers and Intermediaries Authors, Illustrators, Creators and Their Rights Agents and Other Gatekeepers Network and Opinion Formers Prizes Small and Independent Presses Channels to Readers and Buyers Case Study: Frankfurt Book Fair Interview: Ashleigh Gardner, Senior Vice President, Managing Director Global Publishing, Wattpad Interview: Caroline Walsh, Literary Agent, David Higham Associates Summary 4. Editorial Process Policy and Planning: List Building and Market Niches Commissioning: Research, Reputation and Funds Contractual Matters: Formats and Co-Editions Editorial Work: From Submissions to Publication Interview: Breanna McDaniel, Author and Sensitivity Reader Case Study: A Guide for Dummies Interview: Peter Blackstock, VP, Deputy Publisher, Grove Atlantic/Publisher, Grove Press UK Summary 5. Rights How Different Rights Developed Range Of Rights Who Is Involved In Selling Rights Case Study: The Rights Potential of Children's Books Interview: Amy Ellis, Head of Rights and Permissions, Publishers' Licensing Services Interview: Victoria Lawrance, Rights Manager, Bloomsbury Publishing Plc Summary 6. Design and Production Platforms and Formats Appropriate For the Content Scheduling the Publication Process Controlling Costs and Establishing Prices Case Study: Horrible Histories Interview: Shaun Hodgkinson, COO, Dorling Kindersley Interview: Thomas Truong, Publishing Director, Little Tiger Group Summary 7. Print and Digital Publishing Choosing From a Variety of Media and Formats Legalities of Publishing in a Wired World Digital Workflow and Software Standard Communication for Print and E-Publications Case Study: Print and Digital at the University Presses Interview: Jenny Blenk, Associate Editor, Dark Horse Comics Interview: Jeanette Morton, Digital Publisher, Oxford University Press Summary 8.

Marketing, Sales and Distribution Marketing Communication through Promotion and Publicity Interview: Maria Vassilopoulos, Publishing Sales, Uni of Wales Press and Calon Books Managing Budgets and Schedules Supply Chains Using Feedback to Monitor Success Case Study: Persephone Books Interview: Ian Lamb, Head Of Children's Marketing and Publicity, Simon and Schuster Summary Conclusion Glossary Bibliography and Resources The Publishing Year: Book Fairs and Other Major Publishing Events Index.