Contents Acknowledgments Introduction. Toward a Visual Culture of Public Health: From Broadside to YouTube David Serlin I. Tracing the Visual Culture of Public Health Campaigns 1. Image and the Imaginary in Early Health Education: Wilbur Augustus Sawyer and the Hookworm Campaigns of Australia and Asia Lenore Manderson 2. Cultural Communication in Picturing Health: W.W. Peter and Public Health Campaigns in China, 1912-1926 Liping Bu 3. The Color of Money: Campaigning for Health in Black and White America Gregg Mitman 4.

Empathy and Objectivity: Health Education Through Corporate Publicity Films Kirsten Ostherr II. Mapping a Visual Genealogy of Public Health 5. Contagion, Public Health, and the Visual Culture of Nineteenth-Century Skin Katherine Ott 6. Maps as Graphic Propaganda for Public Health Mark Monmonier 7. "Some One Sole Unique Advertisement": Public Health Posters in the Twentieth Century William H. Helfand 8. Nursing the Nation: The 1930s Public Health Nurse as Image and Icon Shawn Michelle Smith III. Building New Public Spheres for Public Health 9.

Visual Imagery and Epidemics in the Twentieth Century Roger Cooter and Claudia Stein 10. The Image of the Child in Postwar British and U.S. Psychoanalysis Lisa Cartwright 11. Performing Live Surgery on Television and the Internet Since 1945 David Serlin 12. Imagining Mood Disorders as a Public Health Crisis Emily Martin Contributors Index.