This book on UX contains all the basic knowledge you need to create a UX design. You can use the knowledge in this book to prepare yourself to create the designs that boost the conversion rate of your client's websites. This is a handy guide to UX programming and design tools and techniques. You can keep it as a reference manual. It is a pragmatic handbook that can help you add some valuable user insights to real-world objects. This book is aimed at digital designers and UX practitioners who don't have everyday access to UX specialists. I hope that the book will be an invaluable reference for the people involved in taking digital products from conception to development. The tools and concepts I have defined in this book apply to the web, mobile apps, certain applications, emerging devices, and other platforms.