Giovanni Schiuma is Chairman of the Arts for Business Institute and Professor in Innovation Management at Università degli Studi della Basilicata (Italy). He is Visiting Fellow with the Cambridge Service Alliance at IfM, University of Cambridge (UK), Visiting Fellow at Cranfield School of Management (UK) and Adjunct Professor at Tampere University of Technology (Finland). He received his PhD in business management from the University of Rome Tor Vergata, Italy, and has authored or co-authored more than 130 publications, including books, articles, research reports and white papers on a range of research topics, particularly embracing knowledge asset and intellectual capital management, performance measurement and management, knowledge-based dynamics and artful management for organisational development. He serves as Co-Editor in Chief of the international journal Measuring Business Excellence and has acted as guest Editor for a number of other international journals. He is a leading authority on why and how the arts can create value for business and acts as a consultant to private corporations and government organizations on projects in Europe, Asia and the Middle East.