Building Digital Culture : A Practical Guide to Successful Digital Transformation
Building Digital Culture : A Practical Guide to Successful Digital Transformation
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Author(s): Rowles, Daniel
ISBN No.: 9780749479657
Pages: 264
Year: 201701
Format: Trade Paper
Price: $ 48.29
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

Thomas Brown is a consultant, executive advisor and prolific writer who's passionate about marketing, brand, digital and content.Since 2016 he's been consulting for a number of organisations across financial services, education, non-profit, media and marketing services, advising leaders and teams on a range of issues from content strategy, brand journalism and customer experience strategy, to digital engagement, go-to-market strategy and market positioning. and helping to make implementation happen.Alongside this, he entertains his love of words, writing for several brands, as well as special report features in The Times. He's also Chair of the Jury for the UK's Property Marketing Awards.Prior to this he was the board-level Director of Strategy and Marketing at CIM, the world's leading professional body for marketing, where he focused on understanding the changing nature of marketing, building compelling thought leadership programmes, driving a distinct and authentic brand voice and leading the conversations that matter.In more than 13 years at CIM, he was the architect of more than 35 major international research initiatives ranging from digital and social strategy to brand experience, marketing confidence to marketing capability. and lots more.


He's an accomplished conference speaker and media commentator, and his words, ideas and work have been covered on, in and by The Financial Times, The Times, The Guardian, The Independent, Marketing, Marketing Week, Bloomberg and BBC News.You can find him on Twitter attempting to be humorous, insightful or both @ThinkStuff and online at www.iamthinkstuff.com.


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