* Section - ONE: Video marketing strategy - an introduction; ** Chapter - 01: What is video marketing?; ** Chapter - 02: Why video marketing works; ** Chapter - 03: Understand your audience; ** Chapter - 04: Video types and platforms; * Section - TWO: Creating great videos; ** Chapter - 05: The basics of video marketing; ** Chapter - 06: Planning effective video campaigns; ** Chapter - 07: Storytelling and creative that changes behaviour; ** Chapter - 08: Activation, measurement and testing; ** Chapter - 09: Buying media space on ad networks and social media; ** Chapter - 10: The dark underbelly of video advertising - how to avoid losing money; * Section - THREE: DIY video projects; ** Chapter - 11: Filming and editing; ** Chapter - 12: Filming on a smartphone and DSLRs; * Section - FOUR: Creating effective video campaigns; ** Chapter - 13: Steps 1 and 2 - where your brand content is now and setting goals; ** Chapter - 14: Step 3 - content planning and programming strategy; ** Chapter - 15: Step 4 - building the perfect content hub; ** Chapter - 16: Step 5 - creating high-volume video content - and making it easy; ** Chapter - 17: Step 6 - multi-video campaign activation and testing (how to grow ROI).