Learn to: Choose blogging software and set up your blog Create good blog content and avoid spam Dress up your blog with video and explore vlogging Use a blog to build relationships with customers Want to start blogging? Have a blog that could be better? You've come to the right book! If you've been thinking about starting a blog, today's the day! This book shows you how to launch a hosted blog in about 10 minutes. And if you've already started blogging but want to improve your technique, keep reading. Learn to target your content, use video and podcasting, market your blog, monetize it, and use it to promote your business. Start your adventure -- get acquainted with the blogosphere, decide on a topic, and learn blogging essentials Select software -- follow step-by-step instructions to set up your blog using Blogger, WordPress, Tumblr, or Squarespace Tune it up -- decide what goes on your blog, get ideas from other bloggers, and learn how to appeal to your audience Content is king -- learn what your audience wants, how long your posts should be, when to post, and the style that works best More than words -- see how to increase readership with photos and podcasts, or experiment with videoblogging Promote your blog -- get going with RSS and Twitter and learn to track your stats Blogging for dollars -- put ads on your blog, form relationships with sponsors, and use affiliate programs to make a buck Open the book and find: The easiest way to get started What makes a blog successful Why you should include photos Pros and cons of allowing comments Spam-dodging secrets Tips on increasing readership with forums Business-boosting reasons to blog Ten things every blogger should do.