"Every non-profit organization should follow the principles in this book, especially in today''s current climate where fundraising has become trickier. The book shows you step-by-step how to successfully run online fundraising campaigns so you can grow your organization faster and help more people." --Corinna Essa, Author of Money on Demand and Reach " Demystifying Fundraising Funnels is literally the utmost, thoroughly comprehensive, easy to read and understand, "Step by Step" manual in effectively preparing the novice through a seasoned and experienced non-profit fundraiser. This manual also serves as an empathetic and dynamic game-changer and resource for "grassroots and inner-city" organizations attempting to lay foundational roots within the many times biased cultural and racial arena of fundraising. It receives my highest praise!" --V. Derek Morris Doctoral Candidate, Social Justice Innovation and Change, University of Southern California Suzanne Dworak-Peck School of Social Work "We just completed a major capital campaign for our church and are embarking on one for our school. David''s research, insight, tools, and their application are timely and much needed in the new landscape of fundraising." --Pastors Phil & Kari Vance, Senior Pastors of Living Faith Fellowship, Pullman, WA "One overriding theme that my work with for-profits and non-profits is that the non-profit world needs to adopt "real world" online marketing tools.

"Demystifying Fundraising Funnels provides the most direct methods to grow your donor and grant revenues. It is a must-read for both staff and boards of directors." --Dr. Allan Colman, Author of The Success Accelerator " Demystifying Fundraising Funnels provides a practical guide on how fundraising funnels can help non-profit leadership increase their contributions with a step-by-step approach to develop a plan. In addition, Higgins includes a wide range of supportive statistics on the subject, suggesting thoughtful questions and highlighting relatable case studies." --Jeanne E. Schmelzer, CFRE, Executive Vice President, Netzel Grigsby Associates "Higgins gives us an empathic perspective that is structured. He allows the reader to take steps in engaging goals related to non-profit organizations.

He combines the insights or down-to-earth "pus up your sleeves" hard work with developed aspects of technology and the direction of the future. Higgins provides real-life transparency reflecting his resilience after learning from mistakes. This is an exceptional manner of encouragement based on the marriage of years and thorough analysis." --Howard Morrison, Attorney at Law, Child Advocate "For nearly 50 years, we have served in non-profit organizations both nationally and internationally. Yet, funding is the constant crying challenge. David''s book, Demystifying Fundraising Funnels , is the answer to that call. If you implement his information in your business, you will well provide for those you serve." --Bill Burkhardt, Coach, Speaker, Author, Fathers Heart Ministry "In a world where a million voices are competing for your donor''s time, attention, and resources - fundraising becomes complicated.

David brings simple clarity to non-profits on how not to become lost in all the noise. There is a whole community of people who resonate with your mission, ideals, and goals. This is the handbook on how to find them." --Robert Pugh, Senior Fraud Investigator, Communications Professional, Non-profit Fundraiser Strategist "In the many years that I have known him, David Higgins has always demonstrated a deep passion for seeing other people thrive. Demystifying Fundraising Funnels reflects that same heart, and I am certain that any Individual, Ministry, and Non-profit organization will do very well to follow the principles detailed in this ground-breaking work." --Craig Kruse, Lead Pastor, South Coast Church "If your non-profit is on life support - You need to adapt or die!" " Demystifying Fundraising Funnels is designed for the non-profit of the twenty-first century that needs to raise funds in a new world of social media platforms. David introduces you to digital marketing strategies and secrets that you must know to be successful. The critically important, practical information, insight, and inspiration in this book will help you build and fund a vision for the future.

-- Dr. Henry Wolmarans D.Min., Ph.D., CEO The Promise Nonprofit Inc., Author of Financial Guide for Believers "A must-read if you are running a non-profit! David opened my eyes to the new age of digital fundraising. If I had this information five years ago, it would have changed everything for our organization.

So don''t just put this in your reading queue; put it at the top of your list." --Charles "Tim" Geisler, Nonprofit Director/ Retired, Washington Licensed Realtor "I can''t express enough how helpful this book was to me. It has answered many questions I have right now. Demystifying Fundraising Funnels truly lives up to the title. This book is insightful, practical, and relevant to the times. This is a must-read for non-profits." --Scott Ingegneri, Founder of Awaken Ministries Int''l "David has done a masterful job of communicating the need for non-profits to be rethinking their current fundraising strategies. Through others'' testimonies, his personal stories, strategies, and practical application.

David takes you by the hand and leads you into the next digital frontier for effective fundraising!" --Mike Lindell, Lead Pastor, One Life Family Worship "Can I say WOW? What a timely book and resource for non-profits everywhere. David draws on his extensive experience in both the non-profit and business worlds and gives non-profits a road map on how to face the new and always changing challenges that come with fundraising. This resource is full of amazing insight, current stats, and guided assessments so that fundraising becomes lightweight and low maintenance as your organization reaches for its dreams." --Mike "Mookie" Cunningham, HK Ventures LLC, Co-Owner and Operator "This exciting new book is one every non-profit should follow. Let David be your guide to limitless possibilities; it is an absolute game-changer!" --Brady Augustine, CNE, Berkshire Hathaway HSNW RE "Having been in leadership within non-profit organizations since 1985, I can unabashedly recommend Demystifying Fundraising Funnels . As a former Executive Director, I was so busy running the organization that I thought I didn''t have time to raise the needed funds effectively. This book would have been a godsend, and I am confident it will be just that for all who take the time to read it." --Dawn Golladay, Nonprofit Executive Director, Retired "I found this book a breakthrough event for understanding how a non-profit of any size can use digital marketing to its fullest advantage.

So take the plunge and challenge yourself and your staff to move into the digital fundraising world." --Trisha Gooch, Development Consultant "In reviewing his work of "demystifying" the realm of fundraising in this digital age, I found this book to be precise and to the point! Its most compelling feature is that it is very user-friendly. I highly recommend his work to all non-profit organizations." --Rev. Tim Pounds, Lead Pastor.