List of Illustrations Acknowledgments Introduction The Function of Fashion Weeks Economies of Fashion, and Fashion as Cultural Field Economies of Mediatization and Performance economies of affect Fashion Shows in Tension with Fashion Films Organizational Structure 1. The Fashion Show and/as Theatre 100% Lost Cotton, Opening Ceremony Spring/Summer 2015 Historical Confluences Between Fashion and Theatre 100 Years Later: 100% Lost Cotton at New York Fashion Week Conclusion 2. The Fashion Show as Immersive Simulation Fashion as Immersive Simulation Chanel Supermarket Fashion Show, Fall/Winter 2014 Kanye West - Yeezy Season 3, Fall/Winter 2016 Conclusion 3. Fashion Show Footage: From Newsreel to Live Stream Internet Spectatorship and 'Real Time' Fashion Shows on Film Fashion on Television Fashion-Themed Television in Film Fashion Shows in Television Series (or Fashion Television) Fashion Shows and/as Sporting Events Fashion in the Live Stream The Handheld Live Stream The Handheld Front Row Perspective as Moving Image Conclusion 4. Social Media Fashion Shows: Interactive and Exclusive Fashion Shows as Pleasurable Interaction Burberry and Topshop--Digital Competitors Burberry - Digital Interaction in the Luxury Market Burberry Prorsum, Autumn/Winter 2015 - #TweetCam Topshop - Ready-to-Wear Takes to the High Street Topshop Unique, Autumn/Winter 2015 - #livetrends Conclusion 5. Manufactured Affect in the Fashion Show Preshow (Re)Mediation as Increased Brand Access Topshop Unique Autumn/Winter 2015 Live Stream Preshow Affective Labour/Mediation of Affect at the Topshop Preshow Textual Reactions to the Topshop Preshow Conclusion 6. 'This is the runway': the Camera as Scriptive Thing at New York Fashion Week The Camera as Scriptive Thing or Scriptive Prop Indoor Audience-Performer Relations Outdoor Observations at New York Fashion Week Camera Interactions on the 'Street' Models 'Off Duty' at Fashion Week Street Style Photography as Embodied Practice Street Style Photography as Cultural Practice The Photograph as Dance The Photograph as Action Sequence Conclusion 7. the Fashion Show as Mediatized Proliferation Fashion Shows as Photographic 'Moments' Versace Spring/Summer 2018 and Spring/Summer 2020 as Late-Postmodern Mediatization The Fashion Show as Spectacular Entertainment Givenchy Spring/Summer 2016 Ready-to-Wear in New York Tommy Hilfiger's 'See Now Buy Now' Spectaculars Conclusion Conclusion: Fashion's Pandemic-Era Pause References.