Overview Revel for Digital Marketing is a fully-digital and highly engaging delivery of Chaffey and Ellis-Chadwick's exploration of digital marketing. Revel is an interactive learning environment, seamlessly blending world class content, interactive learning activities, assessments and analytics to enable students to learn, apply and develop critical thinking skills in one interactive experience. Delivered online, via mobile and iPad, Revel presents content in manageable pieces with integrated quizzing, so students can read a little, do a little and check their understanding at regular intervals on concepts to yield a higher impact on learning. Revel gives educators access to student and class performance information and can be integrated into teaching in a various ways to improve engagement, comprehension, application and critical thinking. Revel for Digital Marketing by Chaffey and Ellis-Chadwick combines their influential Digital Marketing text with videos, simulations, quizzes and writing assignments to support students in grasping course content, applying knowledge in formative or summative assessments and educators dynamically driving results through real time analytics. Features The full text of the work has been reimagined to provide students and lecturers with an assignable, measurable e learning tool, featuring the following key features: Instructors Assignable content - pick the exact content you want students to read before lectures from across the textbook at topic level, includes timely MCQs to test learning. Customise Revel MCQ tests to suit your course. Engaging, interactive content to improve retention through active learning.

Help your students prepare for seminars with assignable case studies and questions or explore section essay type questions. See your students notes/essay preparation so you can guide them in higher level critical thinking and problem solving in order for them to achieve higher grades and make the best of your contact time. Performance dashboard shows you at-a-glance the students who are struggling and how your class as a whole is progressing, so that you can take action accordingly to improve your students' understanding and contribute to retention. Students Focus your efforts on the reading assignments that matter most, when you need to so that you are prepared for class. Interactive learning to guide you through management theories and how they can be applied to real world scenarios. Practice at preparing essay questions so that you can gain higher grades. Performance dashboard so you can see how you are progressing and where you need to focus revision efforts.