1. Introduction to E-Marketing  2. ReMix  3. E-Models  4. E-Customers  5. Social Media Marketing  6. Site Design  Preface Acknowledgements Chapter 1- Introduction to digital marketing Introduction Situation- the connected world Situation- B2C, B2B, C2B and C2C Situation- Digital marketing definitions Situation- sloppy digital marketing Objectives Objective - sell -using the Internet as a sales tool Objective - serve - using the Internet as a customer service tool Objective - speak - using the Internet as a communications tool Objective - save - using the Internet for cost reduction Objective -sizzle- using the Internet as a brand-building tool Introduction to Digital marketing strategy Tactics, action and control Chapter 2- Remix 2.1 Introduction to remix 2.

2 What is the marketing mix? 2.3 Beyond the mix 2.4 The mix is morphing 2.5 Product 2.6 Price 2.7 Place 2.8 Promotion 2.9 People 2.

10 Physical evidence 2.11 Process 2.12 An extra ''P''- partnerships Chapter 3- Digital models 3.1 Introduction to digital models 3.2 Online revenue models 3.3 Intermediary models 3.4 Attribution models 3.5 Communications models 3.

6 Costumer information processing models 3.7 Customer buying models 3.8 Loyalty models 3.9 Social media models 3.10 Social business models and the Ladder of Engagement Chapter 4- Digital customers 4.1 Introduction to digital customers 4.2 Motivations 4.3 Expectations 4.

4 Fears and Phobias 4.5 Online information processing 4.6 The online buying process 4.7 Relationships and loyalty 4.8 Communities and social networks 4.9 Customer profiles 4.10 Researching the online customer 4.11 The post-literate customer Chapter 5- Social media marketing 5.

1 What is social media marketing and why is it important? 5.2 Benchmarking and setting goals for social media marketing 5.3 Create strategy and plan to manage social media 5.4 Social listening and online reputation management 5.5 Develop the content marketing and engagement strategy for your brand 5.6 Define social media communications strategy 5.7 Define approaches for the core social media platforms 5.8 Social media optimization (SMO) Chapter 6- Designing Digital Experiences 6.

1 Introduction to site design 6.2 Integrated design 6.3 Online value proposition 6.4 Customer orientation 6.5 Dynamic design and personalization 6.6 Aesthetics 6.7 Page design 6.8 Content strategy and copywriting 6.

9 Navigation and structure 6.10 Interaction 6.11 Mobile site design Chapter 7- Traffic building 7.1 Introduction to traffic building 7.2 Search engine marketing: SEO 7.3 Search engine marketing Advertising: PPC 7.4 Display advertising 7.5 Native advertising 7.

6 Online PR 7.7 Online partnerships 7.8 Opt-in email 7.9 Viral Marketing 7.10 Offline traffic building Chapter 8- Customer lifecycle communications and CRM 8.1 Introduction to CRM 8.2 Relationship to customer lifecycle marketing 8.3 Database marketing and marketing automation 8.

4 Using Martech to support CRM 8.5 Profiling 8.6 Personalization 8.7 Email marketing 8.8 Control issues 8.9 Cleaning the database 8.10 Making it happen Chapter 9- Managing digital marketing 9.1 Introduction 9.

2 Transformation to digital business 9.3 Creating the social business through implementing social CRM 9.4 The endless journey- reviewing digital marketing capabilities 9.5 Budgeting for digital marketing 9.6 Making the business case for digital media and technology investment 9.7 Selecting the right suppliers for digital marketing 9.8 Change management for digital transformation 9.9 Measuring and optimization digital marketing with digital analytics 9.

10 Automation 9.11 Implementing new systems 9.12 Managing data quality 9.13 E Digital business security Chapter 10- Digital Marketing Plan 10.1 Introduction to digital marketing planning 10.2 Situational analysis 10.3 Objectives 10.4 Strategy 10.

5 Tactics 10.6 Actions 10.7 Control 10.8 The 3M resources: ''men'', money and minutes Glossary Index.